Facebook Messenger Doesnt Tell Me When the Message Was Read Anykore
In 2020, Facebook has inverse its policy regarding Facebook Messenger, causing you to change your chatbot flows in order to comply with the new regulations.
These new regulations are fabricated to enhance the user experience of Facebook users and allows you to think twice virtually the user experience you are delivering.
In this post, I volition talk about these new changes and gives you a hands-on cheatsheet so you can comply with the new regulations!
Why did Facebook change its rules?
Facebook has changed its policy considering they want to better the experience for Facebook users. Facebook says that the policies are designed to encourage businesses to:
- Respond to customers in a timely fashion when they reach out
- Share important updates that arepersonally relevant to their customers
The third reason, which Facebook did not mention explicitly, is that is not possible anymore to spam people through Facebook Messenger with your chatbot.
What has inverse?
The new regulations change the fashion how you can send messages to people and relate only to promotional messages.
Promotional messages are letters that you ship to your audience in club to promote your product, website, blog, etc. A corking example of a promotional message is an e-mail boom.
Therefore, Facebook made two important changes: the 24-60 minutes window and bulletin tags.
24-hour window
Every time a user communicates with your chatbot, a "24-hour messaging window" will open. Inside this window, you can ship every message to the user, with absolutely no constraints.
This means that every time the user interacts with your chatbot, the "24-60 minutes messaging window" will kickoff over once again. And so accept this instance:
User interacts with your chatbot. *24-hour messaging window starts*
The user does not interact for 4 hours, so there are still 20-hours left in the messaging window.
After an additional 4 hours, the user interacts again with your chatbot. *24-60 minutes messaging window starts over*
And this volition go on and on, until the user does not interact with your chatbot anymore and the 24-hour messaging window is over.
Message Tags
Just what about messages outside the 24-hour window?
Facebook has created iv specific scenarios in which you lot can send messages outside the 24-hour window. These four scenarios are also chosen the "four tags".
The reason behind information technology, is that the bulletin that you are sending needs to be tagged with 1 of those four tags, otherwise the message will not exist delivered to the user.
The four tags are:
- Confirmed Result Update
This is the tag you lot need when you send the user reminders or updates for an effect they have registered for (eastward.one thousand. effect updates or purchased tickets). This tag tin can be used for upcoming events and events in progress. - Postal service Purchase Update
A bulletin with this tag notifies the user of an update on a recent purchase.
Examples are the confirmation of a transaction or notification of shipment condition. - Business relationship Update
A message with this tag notifies the user of a non-recurring change to their application or account.
Examples are a modify in application condition or notification of suspicious activity - Homo Agent
This tag permit man agents to reply to user inquiries. Messages tin can be sent within 7 days after a user message.
Notation: this tag is still in beta version and can only exist used by beta-testers.
Merely, what about messages without these tags?
And now I hear you remember, what about letters that don't relate to one of those tags?
There are 3 options: Use the Erstwhile Notification, pay Facebook to send letters or go omnichannel.
I-Time Notification
With the One-Time Notification, you askinside the 24-hour window for permission to send a messageexterior the 24-hour window.
Let's imagine a production you sell is out of stock. And then, y'all can enquire the user "Practise you want to receive a bulletin when the product is back in stock?" When the user wants to receive that bulletin, you tin send the message outside the 24-hr window.
This is simply a elementary example, and I even wrote a more than elaborate post on this about the Sometime Notification.
Sponsored Messages
The other option is to just pay Facebook to deliver the messages, which is calledsponsored messaging.
This is basically that y'all need to pay for a message which you send to people who interacted with your chatbot.
What must be said is that often non all the messages are delivered to your users, you tin can reach a maximum of about 50%.
Go omnichannel
The last option is to not employ Facebook for messages outside the 24-hour window.
In your chatbot, you lot tin enquire the telephone number or the email of the user and then you can send the bulletin through other channels, such as Email, SMS and WhatsApp.
By the style, omnichannel is just a fancy word for contacting your audience through multiple channels 😉
And then, what do you demand to do?
Good question!
You lot need to go through every message in every flow you accept and follow my crook sheet:
- Can I tag information technology with 1 of the four tags (mentioned to a higher place)?
If you lot can answer with "Yes", tag that message with the correct tag and you are done!
If the answer is no, go to the post-obit stride… - Tin can I transform information technology, so information technology fits inside the 24-hour window?
If yous tin can transform the bulletin into a bulletin that fits inside the 24-hr window, then do it!
An example of a message that fits is when normally y'all ship a sequence of several messages and the time between those messages is two days. You lot tin can set the fourth dimension between those messages to 23 hours, then it fits within the 24-hr window and and then you are done!
If this is not the case, get to footstep 3! - Is it worth paying for?
Is the message and then important to you that want to pay for information technology to deliver information technology to your audience? And then, employ Sponsored Letters!
If this is not the example, go to pace 4… - Use the One-Time Notification or become omnichannel!
If you do not take the money to run an ad on the specific message (or information technology is non that of import), brand sure yous capture the email, phone number or a One-time Notification permission inside the 24-hour window. If you practise this, you can apply the Sometime Notification or other channels to send your messages outside the 24-hour window.
Can I still send broadcasts via Facebook Messenger?
Yes, you can.
Only, you tin can simply send broadcasts to the users who engaged with your chatbot in the last 24 hours, so that probably volition non exist much that users.
So yeah, the effectiveness of broadcasts is decreasing. But, you can however use them:
- Use Sponsored Messages to circulate your information. This will cost you some money but allows you to send letters to users outside the 24-hour window
- Use other channels (like Email/SMS/WhatsApp) to send your broadcasts. For this, you lot need the email address/telephone number of the user.
- Use the Onetime Notification to send broadcasts to your users.
New Facebook Messenger Rules in Europe
As of Dec 16th, 2020, Facebook will restrict the apply of Facebook Messenger because of privacy rules of the European Spousal relationship.
These changes affect your Facebook Page if:
- Your Facebook Page is located in Europe
- Your Facebook Folio has an admin that is located in Europe
- Your Facebook Page talks to European users
If you desire more than information well-nigh these new changes, read this mail so you tin can stay compliant with the new Eu rules.
Determination
If you don't want to become blocked on Facebook, your chatbot needs to be compliant with the rules of Facebook Messenger. If you follow my cheatsheet and go through every message, you will be set for all the Facebook rules.
Source: https://chatimize.com/facebook-messenger-policy/
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